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How it Works

Making customers aware of your business is the first challenge. Getting them to decide to actually do business with you is next. More than ever, every purchase and every penny counts for consumers. Plus, your potential customers have never had more opinions available to them when seeking out the goods and services they demand.

 

Your Reputation Precedes You

“Word of mouth” advertising has taken on never before imagined reach and importance. Instant online reviews, comments and complaints mean news about your company, both good and bad, travels fast – with greater permanence and importance. Consumers’ knowledge of your industry – and your business in particular – will likely have been developed before they even actually contact you. Why not let them hear views of someone who’s opinion really counts?

 

“Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company. " 
                                                                                                         -George Washington

 

When your business becomes a Gephardt Approved™ business, you immediately distance yourself from your competitors. Having been proven fair, honest, capable and concerned about your customers by the most trusted and knowledgeable name in Utah consumer reporting, your company’s reputation immediately steps forward to the head of the pack – eliminating most barriers for consumers interested in your product or service.

 

Better yet, Bill’s video profile of your business serves as an easy and comfortable introduction to your products, facility and philosophy. Your next customer will have perfect positive knowledge about your business as seen through Bill’s expert eye, before they ever step up to your door, or dial your number.

 

Let Bill Do the Boasting For You

Additionally, the potential ability to market your company as Gephardt Approved in your own advertising makes the value of your association work to build consumer trust in every communication.

 

Truthfully, not every company has the goods to be Gephardt Approved, but if yours does, reap the rewards along with the satisfaction of being among the best in your industry. Harvest the success that should always come with honesty, integrity and belief in doing the right thing – with help from Gephardt Approved.

 

How The Gephardt Approved Investigation Process Works

Many times consumers and businesses inquire about a Gephardt Approved investigation and what it entails. Our group of investigators has been trained to thoroughly investigate the history, and background of a business and its principals who are interested in Gephardt Approved membership. Our investigators are trained to look out for businesses who have a track record of price gouging, illegal activity, and other deceptive or dishonest practices. When these practices are discovered, a business cannot be Gephardt Approved. The investigative process is an in-depth look at owners, their businesses, and the way they treat their customers and employees.

 

Items we review during the investigation:

  • The business is properly licensed.

  • Professional license is in good standing within the state. (Applies if business is in a regulated field.)

  • Court search on the business and its principals. (We search for all criminal, civil, debt collection, tax lien, and, delinquent child support lien cases.)

  • Federal court search on the business its principals. (We search for all criminal, civil, and bankruptcy cases.) • Financial stability indicators.

  • The reputation of the business.

  • Previous businesses owned by principals. Review reputation, court cases, etc.
     

Things We Don’t Do During Investigation:

  • We do NOT compare one business against another; rather our investigation is an analysis of whether or not a business has a good track record.

*If a business interested in becoming Gephardt Approved does not meet our criteria they cannot be approved.
*If a Gephardt Approved company shows a verified pattern of dishonesty, illegal activity, price gouging, or deception, Gephardt Approved Inc. at its own discretion may revoke approval of said business.

 

THE GEPHARDT APPROVED ADVANTAGE

(over any other business listing in the country)

 

GEPHARDT APPROVED is very well branded across Utah and surrounding states as a company which investigates, then endorses and trusts companies on behalf of customers.

Every customer knows who we are, and they know something automatically about our clients:  trust and integrity.

GEPHARDT APPROVED companies have a distinct set of advantages over companies which are not GEPHARDT APPROVED.

                        (a company may market and brag about all of the following)

 

  1. CHOOSING:
    GEPHARDT APPROVED is how a customer CHOOSES a company with which to do business over all of the competition.  So, it is not how a customer -finds- a company, rather, it is how a customer CHOOSES a company.

 

  1. BRANDING:
    Full use of Bill Gephardt’s name, logos, pictures, etc. for use in marketing.   (i.e. website, social media, direct mail, radio, TV, magazines, billboards, etc.)

 

  1.  LISTING:  *UNIQUE ON THE INTERNET*
    GEPHARDT APPROVED companies are always listed first when a customer searches for a product or service in the business directory.  (it has been proven that customers tend to select one of the companies they find on page one or two.)

 

  1. DISPUTE RESOLUTION:
    We intervene between clients and their customers when there is a dispute.  I almost always resolve them between honest companies and well-meaning customers.  Both sides wind up content, each with a new understanding of the other.  MOST IMPORTANT:  My dispute resolution usually keeps complaints off social media.

 

  1. CUSTOMER CONFIDENCE GUARANTEE:
    Your customers are confident in choosing a company because I offer them up to a $1000 dollar “trust and confidence” refund guarantee.  The implication, of course, is that the company can be trusted, so I won’t have to pay the guarantee.

 

  1. STAND OUT: 
    All companies do not qualify to be GEPHARDT APPROVED.  In fact, I turn down between 15 and 25 per cent of the companies which apply.

 

  1. SOCIAL MEDIA ADVANTAGE:
    GEPHARDT APPROVED companies have exclusive access to our SOCIAL MEDIA campaigns.  At this writing, we have a digital footprint of more than 1.3 million people in Utah and surrounding states.  So, trusted GEPHARDT APPROVED clients don’t have to buy “friends and fans.”  We’ve already spent years accumulating them…and they are loyal and trust us.

 

  1. SEO ADVANTAGE:
    GEPHARDT APPROVED companies have instant access to our significant and on-going SEO (search engine optimization) efforts.  Customers often search for a product or service they need, and we are successful in placing GEPHARDT APPROVED clients at the top of those searches, even when a company does not have its own SEO program.

 

  1.  KEY WORD EMBED:
    We embed specific keywords or phrases into your profile to help your company come up higher in Google searches.

 

  1. TRACKING CODE:
    A tracking code is provided with each Profile for your Google analytics so you can see for yourself, independently, how you are doing with us and other internet marketing services.

 

  1. LEAD GENERATION PROGRAM:
    GEPHARDT APPROVED companies have unique access to my “LEAD GENERATION” program.  Customers enter the product or service they desire, and they are directed to a trusted GEPHARDT APPROVED company with a description of their need.  Companies have the option to call the customer, or ignore the lead based on the description. (nobody in the country does it like this for businesses!!!)

 

  1. PERSONAL INDEPENDENT PROFILE:
    I personally interview (in person) ALL owners of GEPHARDT APPROVED companies.  Also, I personally interview customers of GEPHARDT APPROVED companies to offer certified testimonies, not fake testimonies which anyone can fake.  I use these interviews to personally write profiles on companies, which GEPHARDT APPROVED companies are encouraged to use in their marketing efforts.

 

  1. PROMOTIONAL VIDEO:
    I offer an opportunity to shoot video profiles on GEPHARDT APPROVED companies, showing what they do, why they do it, and I use interviews with customers on location to talk about the companies.  We also produce short videos for social media, internet, and web site use.

 

  1. ADVERTISING:
    I give GEPHARDT APPROVED companies access to our negotiated advertising on other media.  For example, only GEPHARDT APPROVED companies can use my unique-in-the-nation 3-way radio advertising.  I’m sure you’ve heard them over the years.  This is where I buy a mass quantity of radio minutes at a hugely discounted price at only (by definition) top tier Utah radio stations.  Then, I get 3 non-competing GEPHARDT APPROVED companies to participate in the ads.  (I help write the ads, and I coach in the recording studio).   It is extremely effective, and there is no less expensive way to get on the radio!!!

 

  1. MARKETING COACHING:
    I personally act as a coach and sounding board to evaluate and recommend branding activities to come up with everything from company logos, slogans, copy, and jingles.  I also make and evaluate media buys independently.  We also use our collective expertise for web site evaluation for no extra charge.

 

  1.   CERTIFICATE: 
    We provide framed Gephardt Approved award certificates for placement in your business.  We also offer identification/certificates in a laminated card-size form for employees to carry in the field.

 

  1. TELEPHONE HOLD:
    I will record an answer message or a hold message for your company telephone lines touting your GEPHARDT APPROVED status, and what that means to customers and why they should choose you.

 

  1. PERSONAL APPEARANCES:
    I am pleased to appear at company events for special events, grand openings, picture taking sessions, or speeches to employees.

 

  1.   NETWORKING:
    We operate as a referral service between GEPHARDT APPROVED companies.  The best part is that if you do business with another GEPHARDT APPROVED company, you’ll know that it is an honest company, vetted by our investigators…just like you were.

 

  1.    I am personally available anytime to talk over anything with any client.

 

THE POINT IS, GEPHARDT APPROVED IS A LONG, LONG WAY FROM A SIMPLE BUSINESS LISTING ANYWHERE ON THE WEB FOR UTAH BUSINESSES!

 

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